Redefining Self-Care in the Lakes Region
The Lakes Region has a peaceful, relaxing, and rejuvenating ambiance—and complementing that spirit is Jenna Frontiero’s business, Unwind Luxury Vegan Beauty, which goes beyond the traditional boundaries of what a salon offers. Jenna, a trailblazer in the beauty industry, sought out to build a salon that takes hair care to the next level, and provides a sanctuary-esque experience for clients. Through top-tier customer service, sustainable and eco-conscious practices, and a commitment to 100% veganism, Unwind Luxury Vegan Beauty has a cleaner approach to hair care that doesn’t compromise results.
Jenna’s journey began with a personal discovery: She was allergic to mainstream hair color products. That inspired her to create a space that uses natural, ammonia-free, and odorless color lines for clients—and with those products, Unwind Luxury Vegan Beauty specializes in correctional color, multi-dimensional foiling, and balayage color placement. That means that clients receive stunning looks and healthy hair through a sustainable, environmentally sound technique. But that’s not the only upside to being a client at this salon: From the moment guests walk through the door, they’re treated like family and enjoy a personalized experience tailored to their unique styles and needs.
A Legacy of Excellence Across States
Jenna and her team have earned 13 years of success across locations in Gloucester, MA; Charleston, SC; and Meredith, NH—and each location is embedded in its surrounding community. "Being able to have the same business concept succeed in three separate states is our biggest achievement," Jenna shared, reflecting on her journey.
As Unwind looks to the future, their mission continues to evolve: Their locations aren’t just about hair, but about creating spaces where people feel truly cared for. In the next 1, 3, and 5 years, Jenna aims to expand this ethos by building strong teams, fostering community connections, and continuing to elevate the client experience.'
Giving Back to the Community
Unwind Luxury Vegan Beauty’s impact extends far beyond the salon chairs. The business regularly organizes cut-a-thons to raise funds for local causes, hosts events with profit percentages donated to charity, and contributes tips to support relief efforts for both local and national tragedies. Jenna’s commitment to giving back mirrors the values of the Lakes Region itself—a place where community and compassion thrive.
The Lakes Region: A Perfect Reflection of Unwind’s Philosophy
For Jenna, the Lakes Region represents understated luxury and a sense of belonging.
"Whether they are visiting, call it their home, or have a vacation home, the Lakes Region offers that feeling of comfort and home the moment people arrive," she said. This same spirit of relaxation and connection is at the heart of Unwind Luxury Vegan Beauty’s mission of sustainable care. Just as the mountains and lakes wash away stress, Unwind aims to leave clients feeling refreshed and confident.
From exceptional service to community-driven initiatives, Unwind Luxury Vegan Beauty is redefining what it means to care for yourself—and the world around you. Visit their website at https://www.unwindluxuryveganbeauty.com/home or follow them on social media:
Instagram: @unwind.lux.veg.beauty
